The Power of Half

A model for the 1 percenters (ref. Jamie Johnson)
There is a good video explanation at the site.

clipped from www.thepowerofhalf.com Through The Power of Half, our family set out to make a small difference in the world and ended up transforming ourselves. We found that creating a "half" project was an amazing powerful tool to building deeper connections and trust among us. While the book tells our family story, this site is designed to help you learn more about giving and hopefully to better bond your family, community or any group through a unified sense of purpose.