This site has an outline of the book with the main points covered.
Win people to your way of thinking
- The only way to get the best of an argument is to avoid it.
- Show respect for the other person's opinions. Never say, "You're
wrong."
- If you are wrong, admit it quickly and emphatically.
- Begin in a friendly way.
- Get the other person saying "yes, yes" immediately.
- Let the other person do a great deal of the talking.
- Let the other person feel that the idea is his or hers.
- Try honestly to see things from the other person's point of view.
- Be sympathetic with the other person's ideas and desires.
- Appeal to the nobler motives.
- Dramatize your ideas.
- Throw down a challenge.
Six ways to make people like you
Be a Leader: How to Change People Without Giving Offense or Arousing Resentment
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